C2 MUSIC

Tuesday 4th March 2025

do now

1-2

2- 70%

3- 30%

4- to make money

5- youtube and social media

Music videos and online media

1. to advertise there music

tlc- waterfalls

lip syncing

a range of both technical and performance and narrative

Stormzy- superheroes

narrative

Friday 7th March 2025

do now

1-to make money

2-promote the artist or song

3-convey meaning of song

4-performance and narrative

5-lip syncing and live performance

TLC- Waterfalls

The music video for TLC's Waterfalls connects closely with the song's lyrics by visually representing the themes of risky behaviour, consequences, and the need for self-awareness and change.

Conventions used are-

-Narrative Storytelling

-Performance Shots

-Costume and Style

Stormzy- Superheroes

Stormzy's music video for Superheroes connects deeply with the song's lyrics, which focus on themes of resilience, mental health, and overcoming struggles.

Conventions used are-

-Narrative Storytelling

-Performance Shots

-Cinematography and Lighting

Taylor Swift- The Man

Taylor Swift's music video for The Man powerfully ties into the song's lyrics, which explore themes of gender inequality, double standards, and the frustrations of being a woman in a male-dominated society.

Conventions used are-

Character Transformation

Narrative Storytelling

Performance Shots

The music industry

in the uk, the industry contributes billions to the economy

the uk exports a lot of music around the uk

most people download music and not buying copies

streaming now accounts for 80% of music consumption in the uk

taylor swift streams

stormzy's streams

Ownership

record labels are companies that make contracts with artists and release there music. record labels usually fund the costs of producing, distributing and circulating music to audiences.

the big three- warner music group, universal music group and sony music

Tuesday 18th March 2025

do now

1-collectibility

2-warner music group, universal music group and sony music

3-development of digital technology

4-cross promotion

5-smaller record label

regulations

-strong language

-depictions of violence

-sexual behaviour

-discriminatory behaviour

audiences

many genres have developed over time

Shares values and belief

Stormzy

stormzy star persona embraces humility and authenticity, rejecting the typical celebrity glamor. His willingness to speak on personal events. His public image is his life in South London upbringing, which has shaped his music and the messages he communicates.With a sense of social responsibility, Stormzy uses his platform to bring awareness for racial justice, equality, and the empowerment of communities. His pair with his music, has made him a beloved figure for his fans and influential in the UK music scene.

Taylor Swift

She is very open about her values and beliefs e.g. feminism, voting. She is quite self aware and respectful. Visually she is quite generic for a white, american women.

Friday 21st March 2025

do now

1- niche

2- star persona

3- development of digital technology

4- personal identity and social interaction

5- physical copies of music

TLC- waterfalls

t-boz, left eye, chilli

this group was r and b and hiphop and became popular in 1990s.

in the press they were were honest about personal issues e.g. drugs, crime, abusive relationships

waterfalls is an episodic song, several different scenes are depicted in the lyrics

media language

performance, narrative and conceptual

illustration of lyrics

typical inner city sets and locations connote a dangerous urban environment

special effects are also used to balance the gritty realism

representation

age- older teenagers/young adults

gender- young men as impulsive

HOMEWORK- DUE 4/4/25

Music videos reflect the time in which they were made by the reflection of the social era's that they were made in. It gives an insight of different trends, eras in life. A good example is the music video ,Waterfalls, that was released in 1995 which emphasises social issues in the music video. For example, the music video used gives a deep understanding of the social concerns in the 90's including addiction, HIV and unsafe sex. The song represents the impact of these issues and to avoid these type of choices. It also challenges the idea of not speaking up on social issues by making a song involving the society problems.

The platform of being online and on social media is extremely powerful with hundreds and millions of fans that idolise these artists, which ultimately can change people's mindsets and reach out for help. Throughout these times its clear that drugs was starting to become an overpowering factor to life itself which also represents the video as a convincing message of responsibility and self care but also can educate the younger and upcoming generations to be conscious of these risks. Overall, this music video is an eye-opening narrative which is a prime example that music videos are not just to promote the song but also shows the bigger concerns in reality which has influenced later artists to this day using their platforms to raise awareness for serious issues.

Friday 28th March 2025

do now

1- no lip syncing

2- wolf of wall street

3- wealth and power

4- false hero

5- gender inequality

Superheroes was released on 13 december 2019. The video premiered on 9 september 2020 when it was shown in schools in London.

The video was directed by british filmaker Taz Tron Delix and produced by Argentina animation studio 2veinte.

The video constructs a linear narrative.

The colour palette creates meaning with the soft shades throughout the video.

He shows the role of a hero.

Intertextuality also creates layers of meaning in the video.

The masks symbolises pandemic.

STORMZY- Superheroes media language

Clothing codes and props- tight fitting, superheroes logos, guns and destructive objects adding more superhero identity

Lighting- high contrast lightning to create a dramatic effect

Technical codes- low angle shots to represent power, strength and dominance

Context

the video contains many references to popular culture chosen to represent black culture is an empowering way. these include rappers dave and little sims, and footballer Marcus rash ford

represented positively as a black role model with the power to inspire the younger generation.

Tuesday 1 April 2025

do now

1- animated

2- blm

3- low angle shot

4-stormzy

5- gender ethnicity

Theory: Reception theory

# Stuart Hall came up with the idea that media producers encode messages with intended meanings, but audiences actively decode these messages based on their own experiences and contexts, leading
to diverse interpretations.# Hall identifies three potential ways audiences might decode a
message:# Preferred/Dominant Reading: The audience accepts the intended meaning of the message.
Negotiated Reading: The audience partially accepts the intended meaning but also incorporates their own interpretations and perspectives. # Oppositional Reading: The audience rejects the intended meaning and
interprets the message in a way that contradicts the producer's intent.

WEBSITES AND SOCIALS

Friday 4th April 2025

do now

1- hyperlink

2- in a more personal way

3- entertainment, education, personal identity

4- education, entertainment, personal identity

5- preferred

MUSIC- websites and socials

Taylor Swift

To help promote a new album and tour- her website has a image straight away with it captioned as her new album so the attention is drawn to that first

To help promote their brand, through tie-ins to an album release- she puts thumbnails of her albums covers on her website for fans to see and read more about their favourite albums

Selling merchandise- creates a place fans can easily access merch and relating it to artists

Stormzy

To help promote a new album and tour-

To help promote their brand, through tie-ins to an album release-

Selling merchandise-

Taylor Swift

personal identity- clear feminist message

information- how to buy/ stream her music

entertainment- streaming songs

social interaction- interact with other fans

Social media

promote themselves